Spam Sign-ups Explained: Protect Your Email List and Deliverability

Written by Tanya Tarasenko

Email marketing success starts with one thing: a healthy, high-quality email list. But what happens when that list becomes contaminated with fake subscribers, bots, or malicious sign-ups?

That’s where spam sign-ups come in, and they’re one of the most dangerous (and underestimated) threats to your deliverability, sender reputation, and campaign performance.

Email Throttling Explained: Why It Happens and How to Prevent It

Written by Tanya Tarasenko

Email deliverability challenges are not always caused by spam filters or technical errors. In many cases, messages fail to arrive on time simply because they are being slowed down by the receiving server. This process is known as email throttling, and it is one of the most common reasons email campaigns experience unexpected delivery delays.

Email Countdown Timers Explained: What Works and Why

Written by Tanya Tarasenko

In email marketing, attention is fragile. Your subscribers scroll quickly, delete faster, and often postpone decisions until “later”, which usually means never. That’s why the email countdown timer has become one of the most effective tools for driving immediate action.

How to Test Transactional Email Deliverability

Written by Julia G

A transactional email is an automated email message triggered by a specific user behaviour on a website or in an application. Examples of transactional emails include account registration confirmations, password resets, subscription confirmations, welcome emails, billing information updates, etc. 

How to Create Valentine’s Day Emails Customers Actually Love

Written by Tanya Tarasenko

Valentine’s Day is one of the most profitable seasonal moments for brands across ecommerce, SaaS, hospitality, beauty, and retail. Consumers are actively searching for gifts, experiences, and meaningful gestures, which makes Valentine’s Day email marketing one of the most effective ways to capture attention, increase sales, and strengthen customer loyalty.

Email Deliverability Statistics: See How Inbox Rates Increased for High-Volume Senders in Q4 2025

Written by Julia G

Did companies see a continuous improvement of the Inbox rate for Microsoft in Q4 2025? Did Google continue to filter out more emails to Spam? Did high volume senders still deliver more emails in the Inbox rather than senders with moderate volume? Examine our report to find it out.

Email Footers: Examples, Ideas, and Best Practices

Written by Tanya Tarasenko

Most marketers obsess over subject lines, headlines, and CTAs. The email footer? Often treated as an afterthought. Yet the footer is one of the most consistently viewed sections of any email, especially in business communication and newsletters.

How to Embed Video in Your Email and Share It Without Hurting Deliverability

Written by Tanya Tarasenko

Video in email marketing has become one of the most powerful engagement tools: higher click rates, better storytelling, and stronger brand recall. Yet the biggest paradox remains: people want to embed video in email, but inbox providers don’t always cooperate.

7 Newsletter Mistakes That Hurt Engagement and Inbox Placement (and How to Fix Them)

Written by Khrystyna Sliusar

Putting a lot of effort into creating a newsletter, but not seeing significant results? Your click-through and reply rates are consistently low. This is a common situation that almost every creator has experienced. In this article, we’ll look at the typical mistakes made in email newsletters that hurt engagement and inbox placement. These issues are easy to overlook, but they may be the reason your email marketing is struggling. Let’s dive in.

Top Metrics for Evaluating Cybersecurity Health

Written by Tanya Tarasenko

Organizations face increasingly complex cyber threats. As cyberattacks grow in volume and sophistication, cybersecurity teams must go beyond basic defenses and measure their performance in meaningful ways. This is where cybersecurity metrics play a crucial role, they provide teams with measurable insights that guide decision-making, resource allocation, and risk reduction.